From a long time, Dolby Labs was researching on how media triggers emotion and reactions on human beings. Apart from Dolby Labs, many other universities too are conducting research on how media affects human emotions.
On a recent tour of Dolby Laboratories, the audio and imaging companies spent a whole day. They showed the journalists on the latest high dynamic range (HDR) technology. At present, only Netflix new series “Iron Fist” has the license to use it. So how are Dolby Labs checking what triggers human reactions?
Dolby Labs experiment using biosensors to learn human reactions
A woman sat on a couch with a heart rate tracker, galvanic skin response (aka sweat tracker) and a pulse oximeter on her finger tip. They also pointed a thermal imaging camera at her. Dolby Labs first started to research on physiological responses on 2012.
The objective is to know if their reactions are heightened at some point if they are more engaged or not. Three screens were there. One screen showed the videos, and the other two screens show her reaction data. Dolby Labs has got 40 trained subjects for this research who are willing to inform the algorithms.
To be honest, Dolby is not the first company to use advanced biosensors to study on viewers’ engagement. Netflix also used the eye tracking technology for informing decision around an interface in 2014. The reason was, viewers found it difficult to move eyes back and forth in the program’s title and description in a sidebar. Facebook-owned Oculus also bought an eye tracking company to know what people are looking for a VR.
Facebook wants to improve the VR experience. Right now, Dolby is not working with content creators to alter any content. They licensed to Netflix right now, and eventually, they will offer it to more content creators. VR headsets are accessible easily nowadays. Thus, it is also easy for researchers to gather more data about how people react to media in a much more immersive environment. So the next time you sweat through a movie, blame the algorithms.