Facebook is all set to test the GIF button for comments. So finally you get to use the Facebook GIF button. You can use the services like Giphy and Tenor for posting GIFs in comments. As said by Facebook, “Everyone loves a good GIF and we know that people want to be able to use them in comments. So we’re about to start testing the ability to add GIFs to comments, and we’ll share more when we can, but for now we repeat that this is just a test.” At first, the Facebook GIF button will be available for a certain number of people. Later on, everyone can use the feature.
How will Facebook GIF button work?
It will work as just like the GIF button on Facebook Messenger. It will also allow the users to browse through the trending GIFs. So you can search for a particular reaction too. One exciting news is, Facebook might also add a new reaction feature called the “dislike” feature. In 2017 February, the social media giant celebrated the first anniversary of “reactions.” They achieved a record of 300 billion “reactions” on posts. People used the “love” reaction the maximum number of times.
Facebook is moving headfirst into the visual communication evolving from text statuses to rich media. The major focus is on the video section. Facebook is taking this as a crucial opportunity to keep users from checking out any other broadcast channels. The users cannot use the Facebook GIF button in News Feed posts.
But at least being able to comment with GIFs is a good start for them. According to Facebook’s opinion, the flashy eye catching GIFs might distract people from the News in Newsfeed. Facebook prepared the GIF button even before it came up with the auto-play videos in Newsfeed. After that Facebook permitted sharing GIFs in Newsfeed from sites like Tumbler or Imgur.
After that FB only allowed few pages and ads to share GIFs. But the anti-GIF policy started to downrank Facebook. So this new Facebook GIFs button in the comment section will help Facebook. If the test goes well, Facebook might loosen up a bit and add the GIF button to the Newsfeed composer.