Brace yourselves! Once again a new Facebook feature is coming. Have you noticed a new rocket ship button on the Facebook app? If you are wondering what that is, let me tell you Facebook is planning to launch a second news feed with an explore tab.
The tab will show you more videos and articles. You can call it as the second news feed. It will come with videos and articles based on what you like, share or watch in your News Feed. Facebook app is quietly testing this feature in different parts of the world for the past few weeks.
An easy way to offer new content
They are testing a complementary feed for the popular articles, videos, and photos customized for every person depending on the content which they like or share. According to Facebook, they got feedback to offer an easy way of exploring new content. It is not new for Facebook to test new features and updates.
Facebook keeps on looking for updates and changes to the Facebook app. Some of them are not even rolled out sometimes. Now, since a huge number of people, including those in the US, have noticed the rocketship tab, Facebook is thinking of making the feature available for everyone.
If the social media giant creates the second News Feed, it will help Facebook in overcoming the threat to the ad business. The company got warned that it is nearing the limit of the ads it can stuff within the News Feed. The new tab will let it show more ads in videos and stories.
The new rocket ship icon is available in the mobile version of both iOS and Android platforms. Those who didn’t opt for the beta program, they will also get this feature. Facebook app is not focusing on the efforts to help users in connecting with their content of interest. Instead, they will fill the news feed with content they liked or shared.
Businesses and brands will get help from this new Facebook app feature
The new feature will make it easier to follow news and topics, not only for people but also for brands and businesses. An additional news feed can be a way of tackling the interests. But putting this feature suddenly without any explanation is confusing for those who have this new feature.
According to a Facebook spokesperson, [quotes quotes_style=”bquotes” quotes_pos=”center”]We are testing a complementary feed of popular articles, videos, and photos, customized for each person based on content that might be interesting to them. We’ve heard from people that they want an easy way to explore new content they haven’t connected with yet.[/quotes]
The second news feed seems to be identical to Instagram’s Search and Explore tabs. With this new tab, the social media giant is looking to increase the video consumption. Recently, when WhatsApp introduced the Snapchat like status feature, it got negative reactions. So we are waiting to see how people react once Facebook launches the additional News Feed feature. Till then, stay tuned!