In the 3rd quarter of 2014, Google launched the Android One platform, a simple and easy-to-navigate operating system by the present CEO of the company, Sundar Pichai. Back in 2014, he was the Senior Vice President of Google. The platform was aimed to provide a quality stock Android experience at a sub-100$ (approximately Rs. 6,000) price point. The product design considered emerging markets like India where smartphone sales were to grow by leaps and bounds.
But unfortunately, the deal didn’t turn out for the tech giant as it miserably failed with its product. In a growing market like India, where an estimated 260 million phones were sold just in 2016, Android One made a global sale of just 5 million smartphones working in collaboration with 18 smartphone vendors worldwide.
In spite of a huge loss, Google doesn’t seem to backpedal with their idea of selling Android One. As a result, it has partnered with the Chinese electronic giant, Xiaomi Inc. to enter the Indian market. Google and Xiaomi as partners have unveiled a new phone in India known as Xiaomi Mi A1.
The features of Android One
The all-new, slim and stylish, Google-powered Xiaomi-Mi-A1 offers a flagship dual camera with two times optical zoom. Other features include an octa-core Snapdragon 625 processor, 13.5 cm full HD display, 4GB RAM, 64GB internal memory (expandable up to 128 GB), 5MP front camera, a 3,080 mAh battery and a fully metallic body. It will be the first Xiaomi product under the Android One banner.
The device goes on sale on Tuesday, September 12th, on its official website mi.com, Flipkart and other Mi partner stores for INR 14,999 ($234).
When Android One first entered the Indian market, the electronic companies it collaborated with, were Micromax, Karbonn, and Spice. The prices for these smartphones started as low as Rs. 6299 but it failed to deliver on its pre-determined goals. The experts suggest that the reason for its failure was the utter lack of a major selling factor.
Words From The Two Companies
In a mail to ET, Xiaomi’s Senior Vice President, Wang Xiang wrote, “Google came to us in Q4 of last year as they were seeking to evolve their Android One program. The Mi A1 is an entirely new type of device.”
In an interview with Bloomberg, Google Global Director of Android Partner Programmes, Jon Gold reportedly said, “I would not consider this a reboot. We have been working in this direction now for a couple of years just a little bit more quietly.”
With a number of such discussions, emails, and reports pouring in from the tech giant representatives, the market is ready to witness the charisma that this product brings to the smartphone market. We, at Tech News Inc., wish good luck to both the companies for their new product.