Hotstar already has the exclusive rights for live streaming sports content on the internet in India. It also has the exclusive tie-ups with contents from HBO, Disney and many more English, Bengali and several other regional channels. Hotstar announced on 13th February that it would add the Hotstar Cineplay feature. It will add a new format in storytelling.
The feature will bring classic and contemporary theater performances to mobile gadgets and PC. The service will only be available on Hotstar premium. It will present the stories from theater world in a cinematic fashion. The original programming will bring the works of leading playwrights, the best actors from both cinema and theaters and internationally renowned directors.
Subodh Maskara, the Chairman of Cineplay, said, [quotes quotes_style=”bquotes” quotes_pos=”center”]Cineplay is presenting a new visual language that blends the grammar of theater and the power of cinema. We are excited to be exclusive partners with Hotstar in bringing these rich and relatable stories to every screen. With this collaboration, we hope to capture the imagination of the digital generation through an immersive cinematic experience of the theater.[/quotes]
The contents of Hotstar Cineplay
The announcement of Hotstar Cineplay follows the recent deal between Disney and Hotstar announced last month. The deal will offer Hotstar, access to films that are made under banners like Marvel, Lucasfilm, Pixar and Disney itself. Hotstar is the largest premium streaming platform in January with more than 60 million users. The watch time for Hotstar was 12 times more than watch time for Amazon Prime and 20 times more than Netflix. Hotstar Cineplay will bring contents and works from world’s leading playwrights like Dr. Vijay Tendulkar, Mohan Rakesh, Badal Sircar, and Mahesh Dattani. It will also feature renowned actors like Saurabh Sukla, Nandita Das, Swanand Kirkire, Lillete Dubey, Darshan Jariwala, Rajpal Yadav, Sonali Kulkarni and much more.
No doubt Hotstar is on top these days
It is the first time a video content provider is taking such step in India. Hotstar Cineplay is a new format of storytelling. It will release 20 Cineplay titles, and five titles have already released on 13th February. Hotstar achieved new heights during the India-England series. The video streaming platform recorded more than 25 million users during the second one-day international on 19th January. More than 3 million viewers watched the T20 final on Hotstar. More than 75% viewers are from mobile networks.
CEO Ajit Mohan of Hotstar said, [quotes quotes_style=”bquotes” quotes_pos=”center”]We see dramatic growth in our viewership every month, including in cricket. As millions of new users embrace Hotstar as a way of life, the platform is seeing new highs in sports viewership as well. As data costs fall dramatically, users increasingly look to their mobile as the main screen. We are starting to see the emergence of Hotstar as the primary destination in cities with more than a million in population. This trend will accelerate in the next few months, especially during IPL. And we rely on Akamai’s solutions to ensure that we can scale in line with this vertical growth in demand.[/quotes]