Kodak Ektra: A Smartphone By Kodak

Kodak used to be one of the biggest players in traditional film photography. But the digital era has changed the game completely. So the company is looking at the world of phones and want to get back into the game. Bullitt has launched the Kodak Ektra, a vintage-looking smartphone with a pumped up camera modeled after a classic 1941 Kodak of the same name.

The Kodak Ektra is aimed solely at photography enthusiasts. The Ektra has a 21-megapixel rear camera with an aperture of f/2.0, 6-axis OIS and Sony’s IMX230 image sensor (the same sensor found in 2015’s Sony Xperia Z3+), as well as  3GigaBytes of RAM, 32GigaBytes of memory with an SD card slot, and a MediaTek Helio X20 DecaCore processor. It also runs Android 6.0 out of the box.  Kodak claims the camera will be able to capture sharp photographs in low light, with added advantages like optical image stabilization and software tweaks.

From Bullitt’s point of view, what it’s really got is the cachet: People know and love Kodak.

A physical wheel on the front of the phone lets you change settings quickly , something that will be a big deal to photography enthusiasts who like the feel of physical and tactile dials. There’s also a wide range of scene modes for amateurs and a manual mode for professionals to help you get a bit more creative.

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  • MediaTek Helio X20 2.3GHz deca-core processor
  • 3 Gigabytes of RAM
  • 32Gigabytes storage expandable with microSD card
  • 21 Megapixel rear camera with Sony IMX230 sensor
  • f/2.0 aperture
  • 13-megapixel front-facing camera
  • 6 axis optical image stabilization  (OIS)
  • Phase Detection Auto Focus  (PDAF) with HDR
  • 4K Video Recording
  • Non-Reflective lens coating
  • Dual tone LED flash
  • Dedicated shutter button
  • 3,000 mAh battery
  • USB type-C
  • Android 6.0 Software

Kodak says that although the phone’s key selling point is the camera, it’s not aiming to compete with the cameras of the iPhone or Google Pixel on image quality. Instead, it’s main focus is on  lifestyle, simplicity, and a big camera bump.

Speaking of that bump, It isn’t a bug, it’s a feature, and a lot of Ektra’s aesthetic appeal comes from the phone’s visual resemblance of analog cameras. The faux leather on the back, smooth metal-finished plastic sides, and a rich shiny Kodak shutter button that you can double tap to launch the camera and half-press to focus. All these sum up to what Kodak claims to be a delight for photography enthusiasts.

The Kodak Ektra goes on sale in the UK and Europe for £449 this December. Bullitt says that enough market interest could also lead to the launch in the US in early 2017

Image credits: Newatlas

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