In our previous article, we already mentioned that Sachin Tendulkar is the brand ambassador of the SRT smartphone. This time the Smartron SRT phone gets a 250 crore investment. Investors from the US and the Middle East are already prepared to put their money in this brand of smartphone. Now the company is going to expand its range of gadgets.
Apart from the smartphone, it will focus its interest in Electric Scooters. The Smartron electronics company has already received Rs 150 crore investment from the US and Middle East investors. Now, the middle-east and the US investors will invest more money because of the electric scooter and other range of IOT products that the electric giant plans to release.
The objective of Smartron
According to Smartron founder Mahesh Lingareddy, the company is about to close another Rs 200-250 crore funding from sovereign funds from the Middle East, investors from the US and corporate investors. The company is not looking at just bringing smartphones from China and then dumping them in the Indian market. The company intends to build an ecosystem and will be introducing eight more devices in this fiscal.
Mahesh Lingareddy said that Smartron aims at using the funds to develop an ecosystem of Internet Connected devices which will include smartphones, smart gadgets, smart home appliances (Internet of Things), security products and electric scooters.
Smartron SRT phone is eyeing a good competition with Xiaomi and LeEco
Now this will surely place the company in a good position to challenge brands like Xiaomi and LeEco. These companies are also trying to bring eco-system products connected to the internet. Xiaomi has already developed smart home electronic products like Air-Purifier and the smart rice cooker. LeEco was also working on a smart electric car. The Smartron SRT phone is the third device from the company. It is one sale in Flipkart at a price of Rs 12990.
The former cricketer, Sachin Tendulkar said in an interview that he requested the Smartron Company and its team to come up with a smartphone for everyone. But the important part was, he requested to take care that the smartphone doesn’t lose its “core” performance. The Smartron SRT smartphone is an Android Nougat powered smartphone which comes with a 5.5-inch display. Apart from this, you will get a Qualcomm Snapdragon processor, 4GB RAM, a 32/64GB internal memory, 13MP Primary and 5MP secondary camera and 3000 mAh battery.