Well, you just cannot deny that Apple is one of the most technologically advanced companies. In fact, if Google were not on top of the best technical companies, it would have been Apple for sure. There are very few companies that can compete with Apple when it comes to advanced technology. Apple tries to keep its AR news reports a secret.
In our previous article, we already mentioned that Apple would debut the AR Smart Glasses in March 2017. Some speculations also suggested that Apple iPhone 8 might have AR features. What the news is, we will know it soon.
In the meantime, Tim Cook acknowledges the how AR can be incredibly important and powerful technology. He claims AR is as important ideas as is the importance and existence of a smartphone. And this is not the first time that Cook claimed AR to be so important. Apple already has its contenders in the market. Facebook, Google, and Samsung are present with a lot of AR facilities. In fact, Facebook is already testing the Oculus glasses which will offer the best and most natural VR experience.
Tim Cook’s acknowledgment for AR
According to Cook, [quotes quotes_style=”bquotes” quotes_pos=”center”]I’m excited about Augmented Reality because unlike Virtual Reality which closes the world out,” Cook explained, “AR allows individuals to be present in the world but hopefully allows an improvement on what’s happening presently. Most people don’t want to lock themselves out from the world for an extended period and today you can’t do that because you get sick from it. With AR you can, not be engrossed in something, but have it be a part of your world, of your conversation. That has resonance.[/quotes]
Tim Cook is excited about what they can achieve with AR. Augmented reality could change the face of the company to a whole new level. It’s not just about the product; it is technology at its core. Apple CEO thinks there are innumerable things that can help people in their daily life.
That’s what excited him so much. Overall, it looks like in the next 1-2 years; Apple will focus entirely on AR. We will have to wait if the $1000 for iPhone 8 is still worth it.