Apple is presently considering the importance of India as the most potential place for marketing the Apple devices and smartphones. Apple iPhones are so popular around the world, then why India? According to reports from Kantar Worldpanel, the smartphone purchase rate increased to 48% in the first quarter of 2017. And this is 16% more than then the purchase rate of smartphones in last year. India has got a population of 1.3 billion, and that is a massive target market.
Why was Apple iPhones a minority till last year?
The primary reason for the increase of purchase in smartphones is the growth of affordable 4G facilities in mid-range smartphones. Reliance Jio started it, and the other network providers are continuing the same strategy. Yes, there is a huge market for smartphones in India but Apple not the most demanded brand of smartphones in India.
The reason is its high cost for the Apple devices and iPhones. This is why Apple is a minority while the Chinese vendors make more than 51.5% of the sales. Samsung got 27% of all the smartphones, and Apple iPhones made only 3% of the market last year.
Apple’s new strategy
Apple has already taken up the new strategy of manufacturing the iPhones in India and also reduce the price for the iPhone 5s. It might be a good strategy for Apple to get into the Indian market slowly. They have set up a new target, and at present, they are looking to strengthen the local presence. The population of India is getting tech savvy gradually, the economy is fast growing, and the 4G infrastructure is also improving. Apple also teamed with Reliance Jio to offer the free 4G services for one year for the buyers of iPhone 7 and 7 Plus.
Improvement of Apple iPhones in Indian smartphone market
At present, Samsung is the most preferred brand India and many other countries. With the recent strategic moves, Apple iPhones already accounts for 15% of the overall smartphones sold in India. After that, Vivo and Oppo got the market presence. In-Store presence is vital to grow in India.
Apple smartphones are mostly available online. 68% of the smartphones purchased in India is offline while 21% of the smartphones are bought online. If Apple can increase the in-store availability, the purchase rate of Apple will increase in the coming years.
Kantar Worldpanel detailed India’s smartphone market. Samsung has got 27% of it, Apple at 155, Xiaomi and Vivo at 12%, Lenovo including Moto is at 11% and Oppo is at 10%. Micromax is at the 6th position with 5%. The Indian brands like Intex, Micromax, and Reliance Lyf comprise of 12% of the Indian smartphone market.